Welcome. I am a UK based fundraiser, working for quite a few years with a number of non-profits including domestic and international causes, fundraising in the UK, Ireland and internationally.
During the course of my career, one of the recurring themes I have encountered has been the difficulty fundraisers face in measuring the effectiveness of what we do. In theory, this is easy, we count the money we have raised. But how do we know if that is good or not? If I raise £1 million but spend £500,000 to do so is that better than raising £500,000 but only spending £100,000? In the first case, you have more money (£500K net compared with £400K) so that's good right? Except that you have spent 50p in the pound of what you have raised on fundraising, compared to 20p in the pound in the second example. So which is better?
Fundraisers are a great bunch of people, on the whole, friendly, enthusiastic, often inspirational. But most of them aren't great at measurement. The purpose of this blog is to share some tools and information I have gathered over the years that might help with the problem of measuring fundraising performance. Hopefully, it will be useful.
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